US toy company, Hasbro, will eliminate plastic across its product portfolio by 2022.
The major manufacturer of plastic action toys and board games, Hasbro is giving plastic packaging the boot. Plans to start phasing out plastics begins in 2020. In just two years it hopes to remove its use in all product packaging.
Board games including the famous Monopoly and Scrabble will no longer be shrinkwrapped. In addition, Hasbro plans to stop using plastic bags and elastic bands in any of its games.
Many of the Hasbro toys and games will be plastic-free within three years. However, toys such as Mr Potato Head will still be made of plastic until an alternative is found. A company spokesperson said “The company is testing materials to replace the plastic”, but also said, “It’s challenging to find an alternative that is still safe for children while keeping toys looking the same as the plastic ones.”
Replay or Recycle
The pledge to remove plastic packaging is just one step Hasbro has taken. It also has a scheme that enables consumers to ship their GI Joes or My Little Pony figurines to be recycled.
Hasbro President and COO John Frascotti said, “We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Program with TerraCycle,”
To learn more about Hasbro’s sustainability efforts, visit www.hasbro.com/csr