New York and Paris get a first
Following the trial, which sees consumers putting their branded and specially designed product packaging into a return bag which can then be collected or dropped off at designated collection points, the plan is to take the service global. Interesting to note is the consumer packaging can be returned unwashed. Packaging will need to be durable, reusable or fully recyclable in order to comply – expect to see a raft of packaging design agencies pumping their options.
The whole premise of the initiative is to ensure convenience and affordability is maintained. Also important to note is each product bought includes a refundable deposit.
We just wonder if there’s a potential tie-up with the army of Uber/Uber Eats drivers for to broaden collection options……..