New York and Paris get a first taster of what could be a new way to buy products and re-use the packaging it comes in. Loop by TerraCycle aims to err close the loop on the circular recycling economy. The initiative announced at the World Economic Forum in Davos last week has garnered the support of some the world’s largest producers of plastic, including; Unilever, Procter & Gamble, Nestle, PepsiCo, The Body Shop, Mondelēz International and Coca-Cola European Partners.

Following the trial, which sees consumers putting their branded and specially designed product packaging into a return bag which can then be collected or dropped off at designated collection points, the plan is to take the service global. Interesting to note is the consumer packaging can be returned unwashed. Packaging will need to be durable, reusable or fully recyclable in order to comply – expect to see a raft of packaging design agencies pumping their options.

The whole premise of the initiative is to ensure convenience and affordability is maintained. Also important to note is each product bought includes a refundable deposit.

TerraCycle already has individual partnerships in place with other FMCG brands including; Walkers CrispsMars Pet Food, and Colgate toothbrushes and toothpaste for consumers to return packaging.

We just wonder if there’s a potential tie-up with the army of Uber/Uber Eats drivers for to broaden collection options……..